Case of amoCRM implementation in SDEK Order Pickup Point
📦 The project on automation of sales department activity in SDEK order delivery point was successfully implemented with the help of amoCRM!
🔍 Initial situation:
An SDEK order delivery point decided to expand its functions by creating a sales department that searches for B2B customers to sign contracts for logistics services. The task was to automate sales processes and manage customer bases.
An SDEK order delivery point decided to expand its functions by creating a sales department that searches for B2B customers to sign contracts for logistics services. The task was to automate sales processes and manage customer bases.
🎯 Project Objectives:
- Automation of the process of selling logistics services to companies.
- Search for new clients across Russia via social networks, messengers and the Internet.
- Automation of sending commercial proposals and concluding contracts.
- Centralized management and analysis of work results in CRM-system.
💡 Solutions:
Integration with communication tools:
Improved segmentation and database management:
Automation of routine processes:
Activity tracking and analytics:
Integration with communication tools:
- Connection of IP telephony through Zadarma to improve communication with potential clients.
- Integration with WhatsApp and Telegram via Wazzup for prompt communication and documentation sharing.
Improved segmentation and database management:
- Development of detailed filters and categories in amoCRM for effective customer segmentation by industry and region.
Automation of routine processes:
- Setting up automatic sending of proposals and contracts to potential clients.
- Implementation of templates to standardize documents and speed up the contracting process.
Activity tracking and analytics:
- Implementation of a reporting system in amoCRM to monitor managers' efficiency and analyze sales conversion.
📈 Результаты:
- Значительное увеличение количества новых B2B клиентов благодаря целенаправленному поиску и автоматизации коммуникаций.
- Упрощение процесса ведения переговоров и заключения договоров, сокращение времени на подготовку и отправку документов.
- Повышение прозрачности работы отдела продаж благодаря централизованному ведению и анализу данных.
Интеграция современных CRM и коммуникационных технологий обеспечила пункту выдачи заказов СДЭК надежное преимущество в управлении клиентскими отношениями и расширении базы корпоративных клиентов.
💬 Отзыв клиента: "Внедрение amoCRM трансформировало наш подход к продажам. Теперь мы не просто эффективно управляем запросами и договорами, но и активно развиваем B2B сегмент на рынке логистических услуг. Спасибо команде Gulian Digital за профессионализм и инновационные решения!"