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Case: Digital Services for Booking Cottages in Armenia

2024-07-29 19:52 Продвижение EN

Ready-made case of Aura Village from Gulian Digital

Introduction

In the digital age, online presence of a business is a key factor for success. Our client Aura Village, a picturesque holiday destination located in Dsegh, Armenia, approached us to improve their online presence and increase recognition among tourists. The main task was to create profiles on Google, Yandex, Booking, Airbnb and TripAdvisor platforms, as well as to ensure easy booking for guests.

Platforms and their features

  • Benefits: Improved local SEO, ability to get reviews, ease of finding a business.
  • What we did: Created and optimized a company profile, indicated all key data and features.
  • Example: Map and contact information, opening hours, categories, short description and links to social networks.
Yandex Business and Maps
  • Advantages: Local popularity, integration with Yandex.Travel.
  • What we did: Prepared a profile and sent it for moderation. Additionally, submitted an application to Yandex Extranet.
  • Example: Specified coordinates, phone number, categories, company description, which makes the business attractive to Yandex users.
  • Advantages: Worldwide fame, wide audience reach.
  • What we did: Created a detailed profile with a description of each cottage, booking conditions, cancellation and photos.
  • Example: Information about the company's properties, indicating the price, amenities and booking conditions.
Airbnb
  • Pros: Popular among young people and travelers.
  • What we did: Prepared a profile and structure for submission, left the owner the opportunity to complete the verification process.
  • Example: A detailed description of each cottage, taking into account the features and benefits for Airbnb users.
TripAdvisor
  • Advantages: Wide base of reviews, popularity among tourists.
  • What we did: Filled out profiles with detailed descriptions of objects, services and conditions for guests.
  • Example: Description of objects, such as cottage type B, indicating all amenities and additional services.

Preparation and implementation

Data collection
  • Data CollectionWhat the client did: Provided full details of the cottages, including size, number of bedrooms, price, guest policies, booking conditions and payment methods.
  • How it was used: All data was adapted to each platform, taking into account their specific features and requirements.
Photos and description
  • Preparation: Taken and processed professional photographs for visual presentation on platforms.
  • Examples: Included photos of cottage interiors and exteriors, views, and amenities such as hot tubs and decks.
Booking setup
  • Features: Designed and configured booking systems on the platforms, ensuring ease and convenience for guests.
  • Terms: Included options for advance payments, cancellation and refund policies.
SEO and optimization
  • Optimization: Conducted SEO optimization of profiles to improve visibility and attract more potential customers.
  • Examples: Used keywords, relevant descriptions and metadata to improve search engine rankings.

results

  • Increased Visibility: Creating profiles on key platforms has significantly improved Aura Village's visibility in the online space.
  • Increased Bookings: Convenient booking systems and attractive presentation of properties have resulted in an increase in bookings.
  • Customer Satisfaction: Aura Village has expressed a high degree of satisfaction with the work done and the results.

Conclusion

The project to create and optimize the online presence for Aura Village was a successful example of Gulian Digital's comprehensive approach. We are proud of the results and are ready to offer similar services to other businesses seeking to improve their online presence and attract new customers.
Aura Village is now available on popular platforms, ready to offer its guests an unforgettable holiday and excellent accommodation. Contact us to learn more about our services and how we can help your business reach new heights.
🌐 Want to get this result for your business? Contact us!
📧 info@gulian.digital / 📞 +374-91-510-350