On 16 July 2024, List.am unveiled its new logo, marking a significant milestone for all users of the platform. The news of the logo change was published on List.am's official Facebook page and on other company pages, where the company noted that the update emphasises the wide and diverse range of sellers‘ and buyers’ audiences and sets a new benchmark for future achievements.
New List.am Logo: Pros and Cons
Pros
Modern and Clean Design:
- The new logo looks more modern and minimalistic compared to the old one. It is in line with current design trends, which can make the brand more attractive to new audiences.
Versatility:
- The logo is easily scalable and looks good on different media - from web pages to mobile apps. This ensures better perception and brand recognition.
Symbolism:
- The new symbol includes elements that can be interpreted as infinity and a connecting chain, which can symbolise continuous communication and integration, which is an important aspect for an online classifieds platform.
Minuses
Lack of Continuity:
- The new logo is significantly different from the old one, which can cause confusion among regular users. Visual continuity often helps maintain brand recognition, and an abrupt change can temporarily reduce brand trust.
Lack of Reference to Armenia:
- The old logo contained colour accents reminiscent of the Armenian flag (red, blue, orange). The new logo is devoid of these elements, which weakens the brand's connection with Armenia and its cultural roots.
Unoriginality:
- Many users noted that the new logo is similar to the logos of many other companies. This may reduce the uniqueness of the brand and its distinctiveness in the market.
‘🤦♀️🤦♀️🤦♀️ a flatter idea I haven't seen, terrible strategy, terrible and the sign looks like the Russian logo of the supermarket Perekrestok. If List.am is not part of the Perekriostok group, you'd better change the logo as soon as possible.’
This comment reflects some of the opinions of users who feel that the new logo does not reflect the uniqueness and cultural identity of the brand.
Conclusion
Changing a logo is always a difficult and responsible step for any company. The new List.am logo has received both positive and negative feedback. On the one hand, it is more modern and universal, on the other hand, it has lost its visual connection with Armenia and some uniqueness.
List.am continues to evolve and adapt to modern market requirements, and the new logo is part of this process. It is important that the company listens to user feedback and, if necessary, makes adjustments to maintain its reputation and audience loyalty.
