The business world is changing rapidly, moving online. This makes it extremely important to understand what digital consulting is and why modern companies need it. In this post, we will talk about the essence of this service, how it can help your business grow and develop in the digital environment, and give real examples.
What is Digital Consulting?
Digital consulting is not just a traditional service. It is an integrated approach in which the consultant acts based on the key performance indicators (KPIs) of your business, becoming a full-fledged partner. Digital consulting answers the questions: ‘why?’, “how?” and “when?” your business needs to be present in the digital environment. The digital environment includes everything related to the internet: websites, social media, mobile apps and other existing or future channels.
Why does digital consulting need your business?
The digital environment is now the most effective and innovative platform for audience engagement and analytics. The Internet is a full-fledged sales channel, but it is also the most dynamically changing environment. Not all channels are suitable for every business, so a digital agency acts as a partner, following trends and offering solutions suitable for your business.
Main tasks of a digital consultant
An overview of your project
Our experts will assess your project, identify weaknesses and propose effective solutions. For example, if you have an online shop, we can analyse your current website and identify UX/UI weaknesses that may be hindering conversions. Based on the analysis, we will suggest specific improvements, such as optimising the checkout process or improving the mobile version of the site.
Selection of tools
We select the most effective systems and platforms that match your business goals. For example, if you want to improve customer interaction, we can suggest implementing a CRM system, such as amoCRM, which will help you better manage your customer base and automate your sales processes.
Developing a digital marketing strategy
Our consultants help develop strategies that include:
- A suite of technologies and tools suited to your business. For example, if your business sells fashion, we can offer integration with platforms such as Instagram and Pinterest to visually promote your products.
- Mechanisms to maximise results. For example, using retargeting to bring back customers who visited your site but did not make a purchase.
- Expertise on the optimal timing and opportunities to utilise specific channels. For example, we can determine the best time slots to publish content on social media to reach the maximum number of your target audience.
- Consistent steps based on analytics. For example, we will analyse the effectiveness of current marketing campaigns and suggest changes to improve performance.
Presentation of opportunities
We will show you how to effectively use various digital tools to achieve your business goals. For example, if you want to increase traffic to your website, we can suggest the use of contextual advertising in Google Ads and provide a demonstration of how to set up campaigns correctly for maximum effectiveness.
Addressing specific problems
If you have specific challenges, we will offer you practical and proven tools to address them with internet marketing. For example, if you have a low conversion rate from website visitors to customers, we can offer A/B testing of various website elements (such as call to action buttons, product images, etc.) to determine the most effective options.
Examples of successful use of Digital consulting
Example 1: Online clothing shop
An online clothing shop approached us with the problem of low conversion rates and high cost of customer acquisition. Having audited the website and marketing campaigns, we identified several key problems:
- The checkout process on the website is not convenient enough.
- Lack of a mobile version of the site.
- Low search engine visibility.
Based on this data, we proposed the following solutions:
- Optimise site UX/UI and simplify the checkout process.
- Development of a mobile version of the site.
- Implement an SEO strategy to increase search engine visibility.
As a result of implementing these changes, conversions increased by 35% and the cost of customer acquisition decreased by 20%.
Example 2: A service company
A B2B services company approached us to improve customer interaction and automate their sales processes. We proposed the implementation of the amoCRM CRM system and integration with their current tools.
As a result of implementing a CRM system, the company was able to:
- Improve the management of the customer base.
- Automate sales processes and reduce time spent on routine tasks.
- Increase customer satisfaction through faster and better service.
As a result, the company increased sales by 25% in the first quarter after implementing CRM.
Conclusion
Digital consulting is an essential service for a modern business that wants to successfully develop in the digital environment. Our experts will help you not only to identify the weaknesses of your project, but will also offer effective solutions to eliminate them, select optimal tools and develop a strategy that will help your business grow.
If you'd like to find out more and book a consultation, visit our Digital-консалтинг service page.
Contact us today and find out how to take your business to the next level!
ООО «Гулиан Диджитал
Phone: +374-91-510-350
Email: info@gulian.am
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