Interactive information stand
An information stand or kiosk is a mobile terminal with a touch screen. It broadcasts dynamically changing information and can be controlled externally.
By touching the screen or by voice only, the user can request the required information from the info booth. The virtual assistant will understand the speech and give an answer. Only electricity and the internet are required for the equipment to work.
The benefits of using the device in business:
- saving on employee payments for promotions and exhibitions;
- independent resolution of counselling issues by clients;
- increasing brand awareness and audience interest;
- digitalisation and optimisation of the marketing development strategy.
The software content of exhibition kiosks is customised for individual parameters:
- the overall concept of the company;
- the purpose for which the terminal is to be used;
- functionality;
- interface design;
- design features - floor standing, wall mounted, outdoor;
- design.
Interactive touch stands will help to reduce the load on the staff, automate the processes of interaction with customers - getting reference information, preliminary appointment, studying the assortment and exhibition products.
Advantages of Visper from Sbera
The SberDevices team develops innovative solutions using augmented reality and speech recognition and synthesis technologies. The introduction of new developments into the stand's computer made it possible to create a unique interactive Visper monoblock. The main feature of the device is the built-in virtual assistants capable of dialoguing with the user on specified topics. They can look like animated characters or have realistic human images.
The Visper info booth is convenient and fun to use thanks to its wide range of features:
- touch and voice control;
- sensor with precise sensitivity;
- four microphones for detailed speech recognition;
- Personal customisation and character design;
- virtual assistants work non-stop, are always positive and friendly;
- the character is able to interest the user, to hold their attention;
- models with a transparent screen are available;
- SmartVision technology recognises the user through the camera;
- inbuilt analytics collects data to design marketing strategies.
The virtual assistant can work the way it is set up for each specific situation:
- to have a masculine or feminine image;
- differ in character and communication style;
- address the user as ‘you’ or ‘you’;
- use jokes in dialogue.
The developers offer to create a personalised communication scenario for the virtual character of the Visper information stand according to the customer's parameters, taking into account the type of activity and purpose of use.
How and where the kiosk can be used
Wherever you need to give background information, hints, guide the user, you can use a touchscreen info booth.
He can do it:
- counselling on all sorts of things;
- build routes to find specified locations;
- give tours and welcome visitors to exhibitions;
- give short lectures, etc.
The stand will be useful in outlets of large retailers, telling customers which shelf to find the product on, whether it has a discount, what are the current promotions and additional services. Information exhibition kiosks are universal and suitable for many projects.
In the field of education
Any content can be displayed on the terminal screen - from text instructions to videos with optimal duration to keep the attention of users.
Touch screen monoblocks in educational institutions will help to find the right building or class, remind the schedule, tell about teachers and important student events.
Virtual assistants will answer students' questions in an interactive form with visual demonstration of the material. Interactivity and visualisation improve the quality of learning.
Exhibitions
ExhibitionsThe information stand will become a full-fledged guide to the products being exhibited and a guide to the activities of the organising company.
The visitor will receive comprehensive information about each exhibit in the exhibition from virtual assistants who are located at several points in the exhibition hall.
The kiosk at the entrance will greet guests, help with navigation, and tell them about the theme of the event. The use of a virtual character significantly increases the interest of the audience
Shopping centres
The virtual assistant at the stand will tell you where to buy jeans or beautiful dishes, draw a route to the washroom, show the layout of food courts and play areas. By touching the touch screen or by voice the visitor of the shopping centre will ask for answers to the questions provided by the scenario. For example, about the opening hours of the desired shop.
Shops
With the help of a touch screen terminal, the shop's customer will be able to quickly view products and current prices, and find out any background information. If desired, he will watch a video about the history of the shop's creation. A virtual consultant will tell about promotions and discounts. This will relieve the staff and improve the quality of service.
Museums
It is possible to increase the attendance of museums by using interactive technologies. The exhibit will come to life on the touch screen of the stand in a historical video, and a virtual guide will tell about all the events related to the object on display. The assistant is always in a good mood and knows how to keep visitors interested. The stand allows the consistent use of text, video sequences, natural communication, and presentation materials.
Office centres
Installing a stand in a business centre will be useful not only for visitors, but also for those who work there. It will show newcomers where the canteen and washroom are, and help them not to get lost in the corridors. The information assistant will notify about important events, for example, scheduled inspection of the fire alarm system. Visitors to the centre can use the terminal to find the required organisation and its working hours, and see how to get to it. Adverts of companies working in the building can be broadcast on the screen.
Restaurants and cafes
The cafe menu can become interactive. Installation of an exhibition stand will make the institution even more visited. The visitor will be able to learn about the ingredients used, the peculiarities of cooking a dish, get acquainted with the concept of the institution, see materials about the variety of cuisine. The assistant will tell about the chef and his team on request.
Hotels
The interactive assistant will welcome the hotel guests with kindness, will give a video tour of the territory, will tell about available rooms and their categories. It will tell about the rules of accommodation and behaviour, about the peculiarities of service. This will relieve the staff and allow them to concentrate on the quality of service.
Digitalisation is taking marketing to a new level. Not only content is important, but also its presentation. Information sensor kiosks are a new universal form of interaction with the audience with high efficiency.