Why is good design important?
If you're just starting to learn design, learn the basic concepts of website design, the difference between responsive and mobile versions, and why you should come up with a design concept for every project.
Good design helps you sell
Website design is the design of content, the totality of all the graphic elements on a web page. In the past, web design was understood to mean only visual design, but now user convenience has come to the forefront, so the tasks of a web designer have been supplemented by analytics and competent structuring of information on the site.
The main task of design is to familiarise the user with the page. It facilitates the user's interaction with the web page, and therefore has a positive impact on conversion and behavioural factors. Thoughtful design creates the right impression of the company.
A website is a marketing tool and a representation of the company on the Internet. A client who lands on a page must find the information he needs quickly and easily, otherwise he will simply leave for competitors.
What goes into the design of a website
At first glance, everything is simple - design the content and the main elements and blocks on the site. However, much depends on the type of site, the amount of content and the client's objectives. For example, a bike sales lending site will be very different from a large online shop with thousands of products, a personal account, a catalogue and other elements.
In order to create a good design, it is necessary to communicate with the client. When starting to create layouts, you must clearly understand what the structure of the site will be, what content will be placed and what the client wants to see as a result. If he himself does not fully understand the specifics of the task, look with him the sites of competitors and sites of related niches - this will clarify what design and what elements of design like your client.
What is adaptive website design
Adaptive web design ensures that web pages display correctly on most devices. The user can view the page from a computer screen, tablet or phone regardless of their resolution.
Adaptive design has pros and cons, the main ones being slow page loading and the inability to go to the full version of the site.
What is the mobile version of the website
Mobile version is a separate version that fully or partially duplicates the information of the main version of the site, but is intended for viewing from mobile devices. It has a separate address, as a rule, it is a prefix to the main domain m. or mobile.
Most often, the mobile version includes those features that smartphone users need. Thanks to this approach, mobile versions load quickly and do not cause negative emotions in the user. From the mobile version you can go to the main version of the site.
Choose a mobile version of the site or adaptive design - it is better to decide before the start of design work, otherwise you will have to redo the same work.
Why a website needs a design concept
Website concept is the first step in creating a web design. At this stage, we determine what the site will be like, how it will differ from competitors, and what its purpose is.
Newbies often skip this stage, but you need to have a clear understanding of what the ideal site should look like in the client's niche, who the target audience is and what the site's objectives are. If you don't think about this, there is a risk that at the end of the site will not like neither the customer nor his clients.
How to create a beautiful website
It is impossible to create a beautiful design that will please all users. The design of the site must appeal to the target audience. As a rule, the CA for the company is selected by marketers, so you will get to the TOR a certain portrait of the user. If the client does not provide such data, it is worth spending time to talk to him and study the sites of competitors.
Check out Pinterest, Behance and Awwwards for inspiration and successful solutions. It's best to create a collection of at least 20-30 example sites for each project. You can discuss them with the client to understand what kind of design they expect from you.